The new Ticketek app for iPhone and iPod touch; Browse, Buy, Experience!
Posted 13 December, 2012
Launched today in Australia and New Zealand, the new Ticketek App for iPhone and iPod touch takes ticketing to a new level, offering a simple and intuitive platform to browse events, purchase tickets and share event experiences with friends.
The app is the latest addition to Ticketek's market-leading mobile suite which already includes a fully-optimised mobile site and mobile tickets which support Apple's Passbook.
Featuring a What's On guide, the app uses location services to display a calendar of events happening nearby, while also providing fans with the convenience of Ticketek's mCommerce platform to purchase tickets to any event on the go and have their mobile tickets automatically added to their personal Ticket Wallet within the app.
The unique social sharing feature Friend Spotter has been developed exclusively for the Ticketek App and uses state-of-the-art augmented reality technology to allow Facebook friends locate each other instantly in a crowd using their iPhone camera viewfinder.
"This app is about making ticketing more streamlined and convenient for our customers, while providing the tools to enhance their event experience," said Cameron Hoy, Managing Director, Ticketek Australia.
"We are seeing a rapid shift in the way customers purchase tickets, with close to 30% of our digital traffic coming through the mobile platform. Mobile is the future in this industry, and our new app extends our existing market-leading mobile platform to create a more engaged experience for fans."
"In a world-first, our new social sharing feature Friend Spotter uses cutting edge technology to link fans socially at an event. We see our iPhone app as an opportunity to take the event experience beyond the ticket, and provide a real-time means for fans to connect with friends and share their event experiences."
The Ticketek App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. For more information on Ticketek's locally developed mobile platform, visit www.ticketek.com.au/mobile.
P!nk Fans Embrace Ticketek's Mobile Platform
Posted 29 October, 2012
Fans have embraced the Ticketek mobile site, with traffic reaching an unprecedented 178,811 visitors in a single day when P!nk concerts went on sale to the general public on Wednesday, October 17, a record number of visitors to the site.
With mobile visitors at an all-time high and a huge number of P!nk tickets sold through the mobile site, Ticketek are continuing to see a migration of customers to the mobile platform.
Ticketek Australia's Managing Director Cameron Hoy said "We have seen a massive growth in mobile adoption in the live event space, and seeing such a big response to P!nk just serves to further validate our investment in the technology and reinforce our commitment to continuing to develop our mobile platform."
With P!nk's huge Australian fan base begging for tickets, and six new shows announced in Sydney, Melbourne and Brisbane, Ticketek will be expecting to see even more mobile site visits when the international pop icon's new shows go on sale.
Cameron Hoy said "We have a number of innovative new developments coming out very soon in the mobile space, including a soon to be launched iPhone app, which will give our fans an even more streamlined purchasing experience and an integrated platform to connect with their friends at events."
Ticketek's world leading mobile platform already offers a complete end-to-end mobile solution, with the Ticketek mobile site and mobile ticket delivery giving customers the option to browse, buy and deliver tickets entirely on their smartphone.
Ticketek announces support for Apple's Passbook
Posted 20 September, 2012
Ticketek, Australia's leading ticketing service provider, announced today its support for Passbook, which will allow customers to organise their mobile tickets in one convenient place on their iPhone or iPod touch. Ticketek is one of the first companies worldwide to integrate with Passbook and starting today Ticketek's mobile tickets will have the option to "Add to Passbook."
Ticketek Australia's Managing Director Cameron Hoy said "We have seen a massive growth in mobile adoption in the live event space. The uptake of mobile tickets is also increasing rapidly, up to five times quicker than any other delivery method. We are excited to support Passbook at launch as this integration further advances our industry leading mobile ticketing platform."
Passbook integration is a further enhancement of Ticketek's existing mobile ticket technology, which was launched in August 2011 to provide customers with an end-to-end mobile ticketing solution. Since launch, Ticketek has seen a huge uptake in the technology, with over 140,000 mobile tickets delivered to customers across the country.
Ticketek launches new website
Posted 26 July, 2012
Ticketek Australia has relaunched Australia's number one Entertainment Events website* TICKETEK.COM.AU, providing a more enriched customer experience to 1.9 million unique visitors every month.
The new-look website features streamlined navigation and design with advanced personalisation technology to optimise engagement and maximise event promotion.
The new website builds on the recent personalisation of the home page, where content is tailored to customers based on their location and event preferences. A new 'What's On' section complements the 'My Events' module, allowing customers to further refine their search by date and genre to access events they are interested in with a single click.
These enhancements have been combined with more interactive display features to engage customers, including video streaming within the new hero image placement and deeper social media integration to strengthen the power of peer recommendation.
Ticketek Australia's Managing Director, Cameron Hoy said, "The new Ticketek website has been designed to make it even easier to connect fans to events, by providing more intuitive pathways to access information and tickets. There are also great benefits for our client partners, with a significant increase in home page inventory and increased engagement with fans through the use of rich video content."
Cameron Hoy said that usability has played a key part in designing the new website and providing customers with a cleaner interface.
"Following the successful launch of our mobile site over a year ago, we are continually looking to develop innovative products and services that provide customers with an optimal digital experience, irrespective of the device they are using. After seeing a 617% increase in iPad visits to ticketek.com.au over 12 months, this new-look website has been designed with the tablet market in mind, and will provide a seamless experience across all platforms."
The revamped website was developed locally by Ticketek Australia's in-house technology team and is now live at www.ticketek.com.au.
* Source: Nielsen Online Ratings Jun'12 (IAB preferred supplier)
Two great Australian Entertainment icons join forces
Posted 07 February, 2012
Nine Entertainment Company today announced renowned showbiz reporter Richard Wilkins as Ticketek's Events and Entertainment Ambassador. The partnership brings together two of Australia's iconic entertainment brands in a collaboration to promote events and entertainment.
Ticketek Australia's Managing Director, Cameron Hoy said, "As Nine Network Entertainment Editor, Richard's credentials as Australia's leading entertainment reporter are unrivalled. His credibility and the access he has to the world's biggest names in entertainment means our fans will enjoy exclusive content and the very latest in entertainment news from around the world."
"Ticketek and Richard share a passion for live entertainment and together our alliance will put Ticketek events firmly in the spotlight," Mr Hoy said. "This partnership will further enhance the media and marketing coverage our events receive, by generating word-of-mouth buzz, show recall and ticket sales."
Richard Wilkins will host a suite of entertainment news featured on Ticketek's digital media assets including entertainment news and video podcasts streamed twice weekly on Ticketek.com.au as well as guest editing the weekly Ticketek newsletter.
Entertainment reporter Richard Wilkins said, "2012 will see some of the world's biggest names visiting our shores. I'm excited to be working with Ticketek to create content that connects fans to their favourite events and build awareness during one of our busiest entertainment years."
In addition to weekly entertainment news content, Richard Wilkins will work with Ticketek on a variety of product and brand activations that will be rolled out in the coming year.